Stock photography can be a great way to add a little extra something to a blog post, social media post, or maybe your next leaflet / flyer.
Even though I’m a professional, full-time photographer, even I use the occasional piece of stock photography.
After all, I don’t happen to get to the beach, top of a mountain, the New York skyline etc. every day.
So when and why are the times you CAN’T use stock images?
It is really important to you and your business that the every part of your marketing literature, the social media you post, the leaflets you produce and anything else to do with your business are on brand AND relevant.
Now you may think this is all ‘marketing gobbledygook’ and secretly, I do have a tendency to agree!
But when you think about it, it really does make sense!
- I’ve seen people with eventbrite images showing conferences with hundreds of people, but they’re only talking at a local venue.
- Images of people clearly taken in an American city, when they’re in the UK
- Banks of call centre workers in an image on their website, when it’s just them
- Models on their website pretending to be business people.
And this last one really make you stick out like a sore thumb!
How many times have you clicked on a websites ‘contact us’ page only to be greeted by a picture of a row of 20 something girls with pure white teeth yet you KNOW it’s only Bob, Joanne, Fred and their secretary at your local accountants.
To a new potential client, it will look a bit odd.
It can also make you look bigger than you actually are. That might be a good thing, but more often than not, it’s a really, really bad thing!
People buy from people. This is one of the oldest rules in the business book.
It really doesn’t hurt to have real pictures of you and your staff up on your website in your actual offices.
Potential clients want to get to know you and build some rapport and your website will be their first point of contact.
It is far, far better if you’re talking about your own business and your own events, that the pictures you use are your own.
If you need help with your images for your business, get in touch firstname.lastname@example.org
However, if you need a picture of a woman practising yoga on a Mountain top, then yes, it might just be that you need a picture from a library…